Delivering the on-chain swap infrastructure running Coinbase.

Discover how 0x has become a major strategic partner for Coinbase, powering an end-to-end on-chain trading experience with core infrastructure across business lines - from DEX trading to the Coinbase Developer Platform.

Introduction

The industry leader in crypto exchange and custody

Coinbase is a U.S.-based cryptocurrency exchange and custodian that operates in 100+ countries and serves over 120M total users, with 8.7M transacting each month. Its reputation as the industry leader is built upon real-world utility and a trusted, easy-to-use experience.

Today, Coinbase’s on-chain ecosystem includes:

• DEX trading inside the main Coinbase App
• Base App on-chain social, payments, and DeFi
• Coinbase Developer Platform (CDP) unified toolkit for builders

All three rely on token swaps as a core primitive, and all three are powered by 0x.

Our goal at Coinbase is to build the Everything Exchange

A place for our users to trade every asset, access any market, and bring their entire financial lives on-chain in a way that's trusted, compliant and accessible at a global scale. Working with 0x allowed us to integrate decentralized markets directly into multiple Coinbase products, giving users access to on-chain liquidity without compromising reliability or performance.

Enterprise-grade infrastructure

On-chain opportunity

Users are moving on-chain

Tokenization has exploded from a few hundred tokens to tens of millions across dozens of networks. Users increasingly move on-chain to:

• Find newly launched assets in seconds, not weeks
• Access DeFi tools without giving up self-custody
• Participate in SocialFi and creator economies

DEX trading volume has surged as users are routing around exchanges that can't list or support assets at on-chain speed. For Coinbase, this was both:

• A challenge: users churn to chase long-tail tokens on DEXs
• An opportunity: to bring on-chain markets into Coinbase instead of competing with them

The missing piece? Enterprise-grade exchange infrastructure that keeps up with on-chain markets and meets demands for reliability, speed, and security.

Why 0x?

1. Expand from hundreds to millions of tokens
   We enabled DEX trading directly within Coinbase Exchange, allowing users to swap any token instantly.

2. Reimagine the on-chain experience
   With 0x powering the Base App, Coinbase unites social, payments, and DeFi, so every post and creator becomes a tradable asset.

3. Empower builders
   With Swap API built into Coinbase Developer Platform (CDP), developers get everything they need to build great apps on Base.

Whatever you build on-chain, tokens are part of the stack

Give your products the right foundation and build on top of 0x.

As we've shown with Coinbase, you can:

• Reduce user churn with direct access to the tokens they need
• Plug into cutting-edge infrastructure in hours without overhead
• Scale quickly across apps and partners
• Capture new token models and ecosystems as they emerge

Make 0x your strategic partner to expand your market on-chain, across millions of tokens, and with best-in-class execution.

Best-in-class execution

0x delivers all this and more across the Coinbase product stack. As a key strategic partner, 0x gives you an edge:

Deep DEX liquidity coverage

• 16+ chains, across 373 liquidity sources, covering 45M+ tokens
• Exclusive 0x RFQ liquidity from leading market makers
• Gasless trades, buy/sell tax token support

Advanced routing & execution

• Optimizes for all-in price (price + gas + slippage + taxes)
• Smart multi-hop, multi-plex routing unifies fragmented liquidity
• Reliable quotes and accurate gas estimates

Institutional-grade infrastructure

• Compliance: SOC2, smart contract audits
• Low latency, low error rates
• Dedicated support

0x across Coinbase products

Conclusion

In conclusion, 0x’s infrastructure enables Coinbase to provide a comprehensive and robust on-chain trading experience, ensuring users can access the digital asset ecosystem seamlessly.