# Delivering the on-chain swap infrastructure running Coinbase.

Discover how 0x has become a major strategic partner for Coinbase, powering an end-to-end on-chain trading experience with core infrastructure across business lines - from DEX trading to the Coinbase Developer Platform.

## Introduction

### The industry leader in crypto exchange and custody  
Coinbase is a U.S.-based cryptocurrency exchange and custodian that operates in 100+ countries and serves over 120M total users, with 8.7M transacting each month. Its reputation as the industry leader is built upon real-world utility and a trusted, easy-to-use experience.

Today, Coinbase’s on-chain ecosystem includes:

- DEX trading inside the main Coinbase App
- Base App on-chain social, payments, and DeFi
- Coinbase Developer Platform (CDP) unified toolkit for builders

All three rely on token swaps as a core primitive, and all three are powered by 0x.

### Our goal at Coinbase is to build the Everything Exchange  
A place for our users to trade every asset, access any market, and bring their entire financial lives on-chain in a way that's trusted, compliant and accessible at a global scale. Working with 0x allowed us to integrate decentralized markets directly into multiple Coinbase products, giving users access to on-chain liquidity without compromising reliability or performance.

### Enterprise-grade infrastructure

| Metric                         | Value                 |
|--------------------------------|-----------------------|
| Uptime                         | 99.91%-268.33%        |
| Best observed response time     | 239ms-642ms          |

### On-chain opportunity

#### Users are moving on-chain
Tokenization has exploded from a few hundred tokens to tens of millions across dozens of networks. Users increasingly move on-chain to:

- Find newly launched assets in seconds, not weeks
- Access DeFi tools without giving up self-custody
- Participate in SocialFi and creator economies

DEX trading volume has surged as users are routing around exchanges that can't list or support assets at on-chain speed. For Coinbase, this was both:

- A challenge: users churn to chase long-tail tokens on DEXs
- An opportunity: to bring on-chain markets into Coinbase instead of competing with them

The missing piece? Enterprise-grade exchange infrastructure that keeps up with on-chain markets and meets demands for reliability, speed, and security.

### Why 0x?

1. **Expand from hundreds to millions of tokens**  
   We enabled DEX trading directly within Coinbase Exchange, allowing users to swap any token instantly.

2. **Reimagine the on-chain experience**  
   With 0x powering the Base App, Coinbase unites social, payments, and DeFi, so every post and creator becomes a tradable asset.

3. **Empower builders**  
   With Swap API built into Coinbase Developer Platform (CDP), developers get everything they need to build great apps on Base.

### Whatever you build on-chain, tokens are part of the stack
Give your products the right foundation and build on top of 0x.

As we've shown with Coinbase, you can:

- Reduce user churn with direct access to the tokens they need
- Plug into cutting-edge infrastructure in hours without overhead
- Scale quickly across apps and partners
- Capture new token models and ecosystems as they emerge

Make 0x your strategic partner to expand your market on-chain, across millions of tokens, and with best-in-class execution.

### Best-in-class execution

0x delivers all this and more across the Coinbase product stack. As a key strategic partner, 0x gives you an edge:

#### Deep DEX liquidity coverage
- 16+ chains, across 373 liquidity sources, covering 45M+ tokens
- Exclusive 0x RFQ liquidity from leading market makers
- Gasless trades, buy/sell tax token support

#### Advanced routing & execution
- Optimizes for all-in price (price + gas + slippage + taxes)
- Smart multi-hop, multi-plex routing unifies fragmented liquidity
- Reliable quotes and accurate gas estimates

#### Institutional-grade infrastructure
- Compliance: SOC2, smart contract audits
- Low latency, low error rates
- Dedicated support

### 0x across Coinbase products

## Conclusion
In conclusion, 0x’s infrastructure enables Coinbase to provide a comprehensive and robust on-chain trading experience, ensuring users can access the digital asset ecosystem seamlessly.